We, the undersigned, are graphic designers, art directors and visual communicators who have been raised in a world in which the techniques and apparatus of...

Encouraged in this direction, designers then apply their skill and imagination to sell dog biscuits, designer coffee, diamonds, detergents, hair gel, cigarettes,...

The key to bring all this together, to influence your brand and your business, is Visual Branding. It epitomises the modern developments in marketing and...

There are pursuits more worthy of our problem-solving skills. Unprecedented environmental, social and cultural crises demand our attention. Many cultural...

In 1964, 22 visual communicators signed the original call for our skills to be put to worthwhile use. With the explosive growth of global commercial culture, their...

In the 21st Century the business world is fully discovering the (commercial) value of design as a key competitive factor. Yet business professionals still find it...

We live in a time of ‘global warming’ in the field of communication and branding. In developed countries people see approximately 550.0001 brands per year. And...

I invite you to visit this website and be an active contributor. I will release brief outlines of the 8 main topics in the book; every fortnight a new outline will...